Media

Quibi: $1.7B Later—How to Stop Digging In Digital Bets

• Mohammad Abbasnejad
• Case study , Strategy , Media

In 2020, Quibi launched with $1.7B from A-list investors and a game plan: create Hollywood-grade short videos for your phone, and take over mobile streaming. It shut down in 7 months, leaving a punchline where a unicorn was supposed to be.