Amazon in China: When Even the Best Need to Walk Away
Amazon’s global playbook has rewritten markets from Seattle to São Paulo. But in China—a $1 trillion e-commerce battlefield—it spent 15+ years losing ground. In 2019, Amazon finally shuttered its Chinese marketplace, conceding defeat to local champions Alibaba and JD.com. What really happened? And how can founders spot the signs before it’s too late to pivot or exit?
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